CODEB4A is a CHED-recognized professional organization of academic leaders, faculty, and practitioners in Business and Allied Courses across Region IV-A. Guided by a legacy of dedicated officers—past and present—it continues to champion academic excellence, collaboration, and innovation among Higher Education Institutions through impactful programs, research, and student engagement.
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CODEB4A OFFICERS
Dr. Maricris G. Unico
Dr. Maricris G. Unico
President, CODEB4A
Director for Extension and Community Affairs
City College of Calamba
DR. MARICRIS G. UNICO has twenty-six years of supervisory experience in educational settings. Before her present appointment as Director of Center for Extension Services at City College of Calamba, she held various positions: as Vice President for Administration, Vice President for Extension and Linkages, Dean of School of Business, Dean of Arts and Sciences, Dean of Graduate School, HR Director, Research and Planning Director, Linkages and External Affairs Director, NSTP and NSRC Director, Academic Assistant to the School President and other relevant positions.
She is active in various professional organizations like Calamba Private School Administrators Association (CACPRISAA) as former Board of Director; Council of Deans and Educators of Business in Region IV-A (CODEB4A) as President, Association of PESO Locators (ASPELO) as VP for Academe; Philippine Association of Collegiate Schools of Business (PACSB) as Assistant Treasurer; Knights of Columbus Ladies Auxiliary Council 5507 as President, Brotherhood of Christian Businessmen and Professionals (BCBP) as Assistant Discussion Leader; a proud member of Kababaihang Rizalista-Calamba Chapter; a lifetime member of INSTABRIGHT International Guild of Researchers and Educators and other professional engagements. She is an accreditor of the Philippine Association of Colleges and Universities Commission on Accreditation (PACUCOA) and a member of CHED Regional Quality Assessment Team (RQAT).
Dr. Unico has received numerous accolades, including Fellow in Business Education by PAPBE/PCDEB, an Outstanding Professor of City College of Calamba for last three (3) years (from 2023-2025), Outstanding Community Extension and Special Service Award for Accreditor during CCC 3rd Gawad Lampara 2025, Most Influential Woman of the Year and Outstanding Individual in the Field of Business Management by Instabright Global Excellence Awards 2025, Gawad Perlas ng Silanganan by LEAD-Philippines Global and CACPRISAA in 2024, Special Citation for Active Involvement in Community Extension (CCC Gawad Lampara 2024), Asia’s Outstanding Professor of the Year and Asia’s Outstanding Researcher of the Year (April 2023) by Asia’s Educators Awards 2023, Teaching Excellence as Top Performing Faculty of City College of Calamba for last two years (AY 2022-2023 and AY 2023-2024), Outstanding School Leader of the Year (2021), and Outstanding Educator of the Year (2020) by the Instabright International and National Awards for Educators. She was also honored as Outstanding S.T.A.R Teacher (Administrator category) by the Consortium of the South (COTS) in 2018.
Dr. Fernando T. Pendon III, FRIEdr, CSASS
Dr. Fernando T. Pendon III, FRIEdr, CSASS
Executive Vice President, CODEB IV-A
Graduate School Dean/ University Registrar,
University of Cabuyao (Pamantasan ng Cabuyao)
He is the diligent, well-spoken, and enthusiastic Executive Vice President of the Council of Deans and Educators in Business (CODEB IV-A), Dean of the Graduate School and concurrent University Registrar of the University of Cabuyao (Pamantasan ng Cabuyao).
He completed his Doctorate Degree in Philosophy at the University of Perpetual Help System Laguna in Business Management. He graduated Masters In Business Administration from Laguna College of Business and Arts, where he also completed his undergraduate studies Bachelor of science in Commerce Major in Management. He is a Certified Student Affairs and Services Specialist who have undergone training at University of Santo Tomas and Centro Escolar University granted with scholarship by the Commission on Higher Education. He is a trained and calibrated Accreditor of Philippine Association of Colleges and Universities Commission on Accreditation (PACUCOA) in the Areas of Student Services and Social Orientation and Community Involvement. He is also a member of the Commission on Higher Education's (CHED-4A) Quality Assessment Team (RQAT). At the moment, he also serves as a consultant for the Calamba City Private Schools Administrators Association (CACPRISAA) as well. Prior to his current position in his University, he held positions in his former institution as Vice President for Administration, Vice President for Student Services, Corporate Development Director, Marketing Director, College Dean, MBA Program Chair and many others.
In addition, he is a fantastic volleyball player, singer, motivational speaker, business guru for 18 years, and a committed mentor for research or theses, a man of vision and action. Moreover, he is a Business Man in his own rights who serves as Owner of PROHAB Tailoring Services and member of the Business Network International (BNI).
Dr. Mariane D. Atinaja
Dr. Mariane D. Atinaja
Vice President – Cavite, CODEB4A
Dean, College of Business Administration
University of Perpetual Help System Molino Campus
Dr. Mariane D. Atinaja has had an impressive career in academia, with over 23 years of experience. She has held various roles at the University of Perpetual Help System Dalta, including serving as the Dean of the College of Business Administration at the Molino Campus and as a professor in the Graduate School Program for Business at the Las Pinas campus. Prior to her career in teaching, she worked in the corporate industry.
Dr. Atinaja is an alumna of Centro Escolar University (Mendiola Manila), where she completed her bachelor’s, master’s, and doctoral degrees. She also began her teaching career at CEU, where she remained for almost a decade. Her dedication to education is evident in her long-standing commitment to the field and her pursuit of higher education.
Dr. Atinaja’s active involvement in various professional organizations and her participation in international conferences demonstrate her commitment to professional development and staying current in her field. Her leadership roles and awards reflect her dedication and excellence in education and business administration. Her contributions to the Council of Deans and Educators of Business Region IV-A (CODEB4A) as an Assistant Treasurer and her membership in prestigious organizations such as the Philippine Council of Deans and Educators in Business ( PCDEB) and the Philippine Chamber of Commerce Industry for Educators (PCCI) highlight her impact and influence in the academic and business communities.
Dr. Atinaja’s commitment to professional development is evident through her pursuit of certifications in Human Resource Management (CHRA) and Leadership Development. Her dedication to enhancing her skills and knowledge in these areas further demonstrates her passion for education and her desire to provide the best possible learning experience for her students. Her ongoing efforts to expand her expertise make her a valuable resource within the academic and business communities.
Dr. Christopher Dennis E. Catapang
Dr. Christopher Dennis E. Catapang
Vice President – Laguna, CODEB4A
Assistant VP for Future Skills Development
Dean – College of Business and Accountancy
Lyceum of the Philippines - Laguna
A highly accomplished academic leader with 27 years of experience in instruction, research, and administration. A driving force in pedagogical innovation, spearheading the integration of technology to elevate learner experiences. Expertise spans curriculum development, instructional training, and strategic planning for higher education institutions, serving as a key member of the management committee. A seasoned quality management lead auditor and accreditor for Higher Education Institutions under PACUCOA, ensuring compliance with academic standards and fostering continuous quality enhancement. Passionate about lifelong learning and dedicated to driving institutional excellence. Currently serving as the Dean of the College of Business and Assistant Vice President for Future Skills Development at the Lyceum of the Philippines – Laguna.
Dr. Irene R. De Villa, REB, CGSP, PPA, FRIM, AFBE, CTMP, CMP
Dr. Irene R. De Villa, REB, CGSP, PPA, FRIM, AFBE, CTMP, CMP
Vice President – Batangas, CODEB4A
University of Batangas Lipa City
Dr. Irene R. De Villa is a distinguished leader and educator with a profound impact on the fields of management and tourism. With nearly 18 years of experience as the Dean of the College of Management and Tourism at the University of Batangas, she has a proven track record of academic leadership. A unique blend of extensive education, professional certifications, and entrepreneurial success marks her career.
Dr. De Villa's educational background is a testament to her dedication to lifelong learning. She holds a Doctor of Philosophy in Business Management (PHDBM) from the University of Batangas, where she graduated Magna Cum Laude. She also earned a Master of Business Administration (MBA) in Hotel and Restaurant Management, graduating Summa Cum Laude from St. Paul University Manila. Furthermore, she completed three bachelor's degrees: BS in Commerce major in Business Management, BS in International Hospitality Management, and BS in Real Estate Management.
Beyond her roles as a College Dean, Associate Professor III, and Graduate School Lecturer, Dr. De Villa has excelled in various professional capacities. A PRC-licensed Real Estate Broker who ranked 5th in her batch, she is the Owner/CEO of IDEV Realty. She also owns and operates MINT Travel and Tours and serves as a consultant for a healthcare and wellness company. Her professional standing is further enhanced by her roles as a CHED RQAT Member, a PACUCOA and ALCUCOA Accreditor, and a DTI-PQA Assessor.
Dr. De Villa's expertise is internationally recognized through several certifications, including Certified Tourism Management Professional (CTP), Certified Tourism Guest Service Professional (CGSP), Professional Property Administrator (PPA), Certified Marketing Professional, Fellow in the Royal Institute of Management, and Associate Fellow in Business Education (AFBE). She is also highly skilled in leadership, critical thinking, communication, and negotiation, all of which have contributed to her multifaceted success.
Dr. Venus G. Agustin
Dr. Venus G. Agustin
Vice President – Rizal, CODEB4A
Dr. Venus G. Agustin is the incumbent Chairman of the Integrity Circles Movement of the Philippines who is a Cum Laude for Ph.D. in Commerce at the University of Santo Tomas with a Master’s in Business Administration and a BSBA degree major in Management at Central Colleges of the Philippines. He is currently pursuing his Ph.D. in Peace & Security Administration (Ph.D. PASA) at Bicol University, Camp Crame Campus Extension, Quezon City.
He has worked as a teacher, trainer, coach, and mentor in business and education, a specialist in strategic planning, strategic management, and strategic human resource management, with the distinction of a 7th Degree Black Belt in the Tong-Il Moo-Do Martial Arts System. He is also currently pursuing his Master’s Degree in Peace Studies at HJ International Graduate School for Peace and Public Leadership in New York City, USA.
He concurrently serves as one of the Global Vice Presidents of Sun Moon University, Korea since 2022 (www.gvp.sunmoon.ac.kr), Regional Director of Universal Peace Federation (UPF)-Philippines (www.upf.org), appointed Coordinator of the International Media Association for Peace (IMAP)-Asia Pacific, Director for International Affairs of BIPV Korea (www.bipvkorea.com), Chairman of PhSaltech Management Inc., and Executive Vice President & Secretary-General of the World Tong-Il Moo-Do Federation (WTMF) International and World Il-Won Do Federation (WIWF) International since 2019 (www.tongilmoodo.org).
He also serves as President of the Professors World Peace Academy (PWPA) – Philippines since 2015 (www.pwpa-ph.org; www.pwpa.org), Chairman & President of Pines International Academy (PIA) in Baguio City since 2008 (www.pinesacademy.com), and co-founded the Marketing Intelligence Group (MIG) Philippines, a new venture offering digital products. He was the former Vice-Chairman and later appointed as Vice-President of the Universal Peace Federation (UPF) – Asia Pacific (2018–2024), President of the International Peace Leadership College (IPLC) in Tanay, Rizal (2009–2023) (www.iplc.edu.ph), Executive Vice President & President of Sun Hwa International Academy (SHIAF) in Antipolo City (2019–2021), President of the Council of Deans and Educators of Business in Region IV-A (CODEB4A) (2017–2018), and is currently elected as Vice-President of CODEB4A for Rizal Province. Since 2001, he has been leading the World Cup and Peace Cup of the World Tong-Il Moo-Do Federation as its Director for Education and Operations and Head Referee, working with educators and judges for participants from Korea, Japan, Philippines, Thailand, Kenya, Russia, USA, and other Asia Pacific nations.
As a trainer, resource speaker, mentor, coach, organizer, lecturer, and facilitator on values formation, values education, and organizational management, he has covered nearly all 81 provinces and cities in the Philippines since 1982 and more than 40 countries across six continents since 1987. He has significantly contributed to People Empowerment for the Advancement of the Community and the Environment (PEACE) both in the Philippines and overseas. He is currently teaching MBA, MPA, and Doctoral programs in the graduate schools of the University of Rizal System and World Citi College in Quezon City.
Dr. Chona V. Cayabat
Dr. Chona V. Cayabat
Vice President – Quezon, CODEB4A
Dean, College of Administration, Business,
Hospitality and Accountancy
Lucban, Quezon
Dr. Chona V. Cayabat joined the academe in 2009, the current Dean of the College of Administration, Business, Hospitality & Accountancy (CABHA) at the Southern Luzon State University (SLSU) – Lucban, Quezon. She is also the con-current Program Dean of the Graduate School of CABHA – MBA/DBA Programs . Dr. Cayabat, is a holder of BS Economics, a graduate of Master in Business Administration (MBA), and Doctor of Business Administration (DBA) from the Polytechnic University of the Philippines. Beyond her academic and administrative leadership at CABHA, she also heads several academic committees within SLSU.
Dr. Cayabat brings years of dedicated administrative and teaching experience, including significant international exposure from her tenure at the International Training Center and Thai Nguyen University in Thai Nguyen City, North Vietnam, from 2011 up to present. Prior to her academic career, she accumulated over 20 years of industry and corporate experience, notably as an Administrative Officer Traffic and Sales Consultant from various leading Broadcasting Networks in the country.
Dr. Cayabat has extensive participation to international conferences, served as key note speaker, lecturer and mentor. Her research and extension work are highly regarded, with notable achievements including the Outstanding Extension Research Award in 2023 by PhilEASnet for the project “Community-Based Enterprise Development in the AMIA Villages in San Francisco, Quezon, Philippines,” With several journal publications, the most recent this February 2025 was published in Springer Nature SNAPP. Scopus indexed. Dr. Cayabat is currently the Project Leader of a research project funded by DOST-PCCAARD, titled “The Development of Smallholder Tropical and Fruit-based Enterprises in Selected Municipalities in Laguna.”
Dr. Cayabat is an active member of the Council of Deans and Educators of Business (CODEB) for Region 4A, CALABARZON, where she is serving her second term as Board of Director for Quezon. a Certified Level 2, 3 Mentor by the Philippine Center for Entrepreneurship (PCE) and the GoNegosyo Kapatid Mentor Me (KMME) Program of the Department of Trade and Industry (DTI). She is also a Senior Accreditor for the Accrediting Agency of Chartered Colleges and Universities in the Philippines (AACCUP).
Doc Chona is an accomplished professor, administrator and researcher, and deeply committed to academic excellence dedicating her years in service ensuring continuous improvement and high educational standards for her beloved university, Southern Luzon State University.
Dr. Irene O. Velasco
Secretary, CODEB4A
BSBA Program Head
La Consolacion College Tanauan
Dr. Irene O. Velasco is a dynamic academic leader, dedicated educator, and accomplished researcher with over a decade of experience in higher education, academic program management, and institutional leadership. She currently serves as the Program Chair of the School of Business Administration at La Consolacion College Tanauan, where she has been instrumental in elevating academic standards, fostering innovation in teaching, and leading strategic initiatives that strengthen program quality and student success. She previously served as Assistant College Dean (2019–2024), contributing significantly to academic policy development, faculty mentoring, and program enhancement—efforts that advanced institutional performance and deepened a culture of collaboration across the college.
Dr. Velasco earned her Doctor of Philosophy in Management from Lyceum of the Philippines University–Batangas, where she successfully completed her dissertation and graduated in November 2025. She also pursued the Doctor of Philosophy in Business Administration at De La Salle University–Dasmariñas, where she earned a place on the Dean’s Honor List. Prior to her doctoral studies, she completed her Master in Business Administration at Ateneo de Manila University through the Ateneo–Regis MBA Program, a degree recognized by Regis University in Denver, Colorado, USA. She holds a Bachelor’s Degree in Business Administration major in Entrepreneurial Management from the First Asia Institute of Technology and Humanities, where she graduated as a consistent scholar and Dean’s Lister.
An active leader in the academic community, Dr. Velasco is a dedicated member of the Council of Deans and Educators of Business Region IV-A (CODEB IV-A), where she has served as Secretary for two consecutive academic years (2024–2025 and 2025–2026) and as Assistant Secretary in AY 2023–2024. Through these roles, she has helped advance collaborative projects, strengthen academic networks, and promote excellence in business education throughout the region. She is also a lifetime member of the Asia Pacific Consortium of Researchers and Educators, Inc.
Her strong commitment to educational advancement is evident in her numerous speaking engagements on topics such as customer service in the digital age, hybrid education, personal branding, servant leadership, and research capability-building. As a researcher, she has presented her work in both national and international forums, including her recent study titled “Marketing Capabilities, Market Orientation, and Employee Satisfaction of Congregational Schools.”
Beyond her academic accomplishments, Dr. Velasco brings valuable entrepreneurial insights through her involvement in managing family-owned businesses, enriching her approach to business education with practical, real-world experience. With her unwavering dedication to academic excellence, collaborative leadership, and research-driven strategies, she continues to inspire both colleagues and students to pursue innovation, integrity, and service in the field of business and education.
Dr. Liezel C. Garcia
Dr. Liezel C. Garcia
Assistant Secretary, CODEB4A
Occidental Mindoro State College
Dr. Liezel C. Garcia is an educator and academic leader with extensive experience in higher education. She serves as an Associate Professor at Occidental Mindoro State College (OMSC) and as Coordinator of the Instructional Materials Development and Learning Resources, where she oversees academic resource management and supports institutional development. She is also the Assistant Secretary of the Council of Deans and Educators of Business, Region IV-A (CODEB4A).
A proud alumna of New Era University, Dr. Garcia earned her Bachelor’s degree in Business Administration and her Master’s degree in Public Administration from OMSC. She completed her Doctor of Philosophy in Business Management at the University of Perpetual Help System Laguna through a scholarship granted by the Commission on Higher Education (CHED).
She is a trained and calibrated Accreditor of the Accrediting Agency of Chartered Colleges and Universities in the Philippines, Inc. (AACCUP), specializing in Curriculum, Faculty, and Student Services. Her previous leadership roles include serving as Program Chair and College Dean, where she implemented strategic initiatives to strengthen academic programs.
With over two decades of service in higher education, Dr. Garcia combines expertise in business and management with a passion for education and community development. Her research focuses on business and livelihood development, reflecting her commitment to empowering communities and fostering the growth of local industries.
Dr. Lualhati Parulan Sausa
Dr. Lualhati Parulan Sausa
Treasurer, CODEB4A
Dean, College of Business
Adventist University of the Philippines
Dr. Lualhati Parulan Sausa, fondly known as “Ma’am Luh,” is a distinguished academic leader, currently serving as the Dean of the College of Business and Chair of the Graduate Business Department at Adventist University of the Philippines (AUP). With a wealth of administrative experience, she has held pivotal roles, including Chair of the Office Administration Department, Secretary to the PR and Development Director, and Administrative Secretary to the University President, showcasing her versatility and leadership in higher education.
A multi-disciplinary scholar, Ma’am Luh is both a registered nurse and a licensed professional teacher. She earned her Bachelor of Science in Secretarial Administration and Bachelor of Science in Nursing degrees with distinction before pursuing advanced studies. She holds an MBA from AUP and a Ph.D. in Business Management from Centro Escolar University, Manila.
Beyond administration, Ma’am Luh is an accomplished professor, researcher, and accreditor, deeply committed to academic excellence. She has played an instrumental role in accreditation processes, ensuring the continuous improvement of educational standards. Her dedication to professional development is evident in her contributions as a resource speaker, lecturer, and mentor, delivering seminars and workshops on workplace productivity, business communication, office caregiving, and social graces. Her unwavering commitment to education, leadership, and service continues to make a lasting impact on AUP and the broader academic community.
Dr. Roberto G. Uy
Dr. Roberto G. Uy
Assistant Treasurer, CODEB4A
School Director
Dean, College of Business Administration and Entrepreneurship
PBTS – Philippine Best Training Systems Colleges Inc.
Binangonan, Rizal
Dr. Robert G. Uy is the founder and entrepreneur behind PBTS Academy and Philippine Best Training Systems Colleges Inc., which he established in 1984. He was a scholar and study exchange student at the University of the Philippines Diliman, where he pursued a Master of Education in Curriculum Studies and a Doctor of Philosophy in Philippine Studies.
Dr. Uy has served as a lecturer and assessor for the Technical Education and Skills Development Authority (TESDA) in the Rizal region, delivering programs in various fields including Bookkeeping, Entrepreneurship, Healthcare Services, Massage Therapy, Hilot (Wellness Massage), Computer Systems Servicing, Driving, Events Management, Food and Beverages, Housekeeping, and Trainer’s Methodology. He was also honored as a Guronasyon Administration Awardee in the Technical-Vocational category for Rizal.
A Villar Sipag ATI scholar, Dr. Uy successfully completed the Training of Facilitators on Farm Business School and has served as a consultant for Doctors Farm in Rizal. He is a graduate of Business Administration from the Philippine School of Business Administration in Manila and holds both a Doctor of Philosophy and a Doctor of Business Administration from the University of Rizal System. Additionally, he earned a Master of Education in Administration and Supervision from Tomas Claudio Memorial College.
Dr. Uy’s work extends beyond education; he authored a chapter in Fighters of Life: Turning Challenges Into Opportunities Series 1 published by EduHeart Book Publishing. His research paper on Entrepreneurship Practices of Higher Education Institutions in Region IV-A, Philippines was published in the Scopus-indexed International Journal of Entrepreneurship, Business, and Creative Economy.
Currently, Dr. Uy serves as an officer of several accredited professional associations under the Commission on Higher Education (CHED) in Region IV-A, including the CODEB4A – Council of Deans and Educators in Business, UCSRA – University Colleges Schools Registrar Association (Board of Director), and P2A – Passage to ASEAN (Treasurer). At present, he is continuing his educational benchmarking with this organization across Thailand, Malaysia, Singapore, Myanmar, Cambodia, Taiwan, South Korea, and other ASEAN countries.
As an educator, Dr. Uy is deeply committed to professional development and career path enhancement for students, middle-class professionals, and established professionals. He is known for his work as a resource speaker, lecturer, and mentor. His dedication to education and service has earned him recognition as a Licensure Examination for Teachers passer and Civil Service Eligible.
Dr. Uy’s personal motto is: “TO BE THE BEST, START WITH THE BEST.”
Dr. Edna Q. Altamira
Dr. Edna Q. Altamira
Auditor, CODEB4A
Leon Guinto Memorial College, Inc.
Dr. Edna Q. Altamira brings with her over 25 years of extensive teaching experience at the college level, following more than eight years of dedicated service in the Local Government Unit of Atimonan. Her professional journey includes notable leadership roles, such as serving as Department Head at the College of Business Administration and working as a Branch Accountant for the Quezon Capital Rural Bank (QCRB). These experiences inspired her to pursue further education, culminating in the completion of her Master in Business Administration at Enverga University.
Driven by a strong commitment to education and community development, Dr. Altamira took on the role of School Administrator at Southern Bay College of Atimonan. As a co-founder and incorporator, she played a crucial role in sustaining the institution’s operations and service for eight productive years. Her dedication to academic excellence did not waver, even as she transitioned to teaching at the Senior High School level under the Department of Education in Calauag, Quezon.
Despite the demands of her teaching position, Dr. Altamira successfully completed her Doctor in Business Management at the Philippine Women’s University – Manila (Main Campus) in October 2020. This milestone reflects her unwavering determination to advance professionally while continuing to make meaningful contributions to the education sector.
Currently, Dr. Altamira serves as the Vice President for Academic Affairs at Leon Guinto Memorial College, Inc. She remains actively involved in classroom instruction, teaching major subjects in the College of Business and Accountancy. Her leadership and academic involvement underscore her lifelong commitment to education, service, and the development of future business professionals.
Dr. Flormando P. Baldovino
Dr. Flormando P. Baldovino
Director, CODEB4A
Dr. Flormando P. Baldovino joined the academe in 2012 and is the current Dean of the College of Business & Accountancy at the Manuel S. Enverga University Foundation – Lucena City. He is also the con-current Chairperson of the Graduate School of Business, Institute of Graduate Studies and Research – MSEUF and the Research Coordinator for Business Education – MSEUF. Dr. Baldovino is a holder of BS Statistics and BSBA Financial Management degrees, a graduate of Master in Business Administration (MBA), and has two doctorate degrees – namely Doctor of Business Administration (DBA) and Doctor of Philosophy in Business Management (PhD-BM). Before his stint in the academe, Dr. Baldovino is an industry practitioner. He was connected with the World Health Organization (WHO) in Geneva, Switzerland and was involved in Healthcare research. Doc Mandy, as his peers fondly called him, is a seasoned researcher – he had published papers in Scopus indexed research journals and presented research outputs in Asia, Europe, and the Middle East.
Dr. Nora M. Sarmiento
Dr. Nora M. Sarmiento
Director, CODEB4A
Dr. Nora M. Sarmiento is an Assistant Professor at the College of Business, Economics, Accountancy, and Management at De La Salle Lipa, where she teaches in both the undergraduate and graduate programs. Her academic expertise includes Entrepreneurship, Management, Marketing, and Research.
Aside from her role as a full-time faculty member, Dr. Sarmiento has held several key administrative positions. Driven by her passion for student development, she served as the Student Activities Officer from SY 1998 to SY 2003. She later took on leadership roles as Program Chair for Business Management, Entrepreneurship, and Management Technology across two terms: SY 2005–2010 and SY 2012–2019.
Following her tenure as Program Chair, she was appointed Quality Assurance Manager for Colleges, a role she fulfilled with distinction for four consecutive years. (SY 2020-2025) It is during this period that she became a PAASCU Accreditor, leading her to more challenging opportunities and experiences. In 2024, she attended and successfully completed the 19th AUN-QA Training Workshop for Accomplishing Programme Assessment in Thailand.
Before her academic career, Dr. Sarmiento served as Head of the Battery Section at Interpublic Marketing Corporation. She also actively participated in the Department of Trade and Industry’s Mentor Me Project and the Go Negosyo 3M on wheels contributing her expertise to support aspiring entrepreneurs.
Currently, she serves on the Board of Directors of her family-owned enterprise, Sabon Station Lipa, where she actively applies her business acumen to real-world operations. In addition, her role as a Board Member of the Council of Deans and Educators IV-A provides a valuable platform for her to share insights and expertise in management and quality assurance—further reinforcing her commitment to academic excellence and industry relevance.
Prof. Mariflor M. Uber
Prof. Mariflor M. Uber
Board of Director/AVP for Marketing & Linkages/ Registrar of Taytay & Cubao Campus at the
National College of Business and Arts
Ms. Marifior Menez Uber earned her Bachelor of Science in Commerce Degree from Assumption College, Makati in 1982. She then pursued and earned her Master's Degree in Business Administration at the College of Notre Dame Belmont, California in 1984. She worked in the field of Real Estate and the Healthcare Industry in Northern California, U.S.A. for over 40 years before returning to the Philippines in 2016. She was very active with the Filipine Community in Northern California which earned her a Woman of the Year Award in the Gawad Parangal Awarding Ceremony in 2003 presented by one of the Northern California Press. She has afficiation with the Philippine Consulate of San Francisco and served as an Accredited Notary with the Philippines Consulate in San Francisco, California, U.S.A. She is also very active and is a member of the Lions Club
International-Dist. 4C5 of Northern California. Currently she serves as one of the Board of Directors and holds multiple positions at the National College of Business and Arts, in the three campuses. She is also currently the President and CEO of the family business, GIC Enterprises & Co. Inc., which is a publishing company here in the Philippines since 1969 that specializes in business accounting and various business books with well-known and leading authors in the field of business accountancy, finance, and marketing under their portfolio. She joined CODEB4A during it's 18th Annual Conference held at Clarkfield, Angeles City and was elected as Board Member for Rizal Cluster Province. Now services with great privilege and honor as Board Member for Rizal Cluster.
COUNCIL OF PAST PRESIDENTS
Dean Victor C. Manabat, D.B.A.
St. Michael’s College of Laguna
SY 2002-2003
Dr. Amado Magsino, PhD, DBE
First Asia Institute of Technology and Humanities
SY20006- 2007, 2007-2008, 2008-2009
Dean Paz A. Bobadilla
Manuel S. Enverga University Foundation, Inc.
SY 2009-2010
Dean Hermogenes B. Panganiban, DPA
De La Salle Lipa
SY2010-2011
Dr. Dante O. Lubis
Lipa City Colleges
SY 2011-2012
Dean Warlito Blanche
Pamantasan ng Cabuyao
SY 2012-2013
Dean Maribeth G. Buenviaje, DBA
Lyceum of the Philippines University Batangas
SY 2013-2014
VP Maria Teresa O. Pilapil
Lyceum of the Philippines Cavite
SY 2014-2015
Dr. Evangeline T. Passion
Colegio de San Juan de Letran Calamba
SY 2015-2016
Dr. Antonio R. Pantisma
Sumulong College of Arts and Sciences
SY 2016-2017
Dr. Ramon S. Woo, Jr
St. Jude College
SY 2017-2018
Dr. Venus G. Agustin
International Peace Leadership College
SY 2018-2019
Dr. Lalaine V. Manalo
FAITH Colleges
SY 2019-2020
Dr. Arnel Pedro V. Rodelas
Eastern Quezon College
SY 2020-2021, 2021-2022, 2022-2023
Atty. Zosimo Maglangit, Jr.
International Peace Leadership College
SY 2023-2024
Dr. Rogel L. Limpiada
Colegio de la Ciudad de Tayabas
SY2024-2025
CODEB4A THROUGH THE YEARS
Hermogenes B. Panganiban, DPA, DBE, Amado L. Magsino, PhD, DBE,
Joanna Paula A. Ellaga, DBA, and Rogel L. Limpiada, DEM, DBA
The Council of Deans and Educators of Business in Region IV was organized out of a need to establish an association in the Region that would seek to upgrade and advance the quality of business education in one of the most progressive industrial zones in the area. Thus, on February 28, 2002, the 1st General Assembly of Deans and Business Educators in Region IV was held at Tagaytay Country Hotel, Tagaytay City.
Immediately upon its organization, the Council immediately buckled down to work and was able to accomplish the following:
Represented the Region in the public hearings held by CHED regarding the new BSBA and BS Entrepreneurship curriculums;
Collaborated with CHED HERO IV in evaluating schools applying for the BSBA and BSA curriculums through the latter’s RQAT Program.
However, the creation of Regions 4A and 4B, consequently dividing the Region into CALABARZON and MIMAROPA, forced the Council to go into semi-hibernation until new directions from CHED was received.
Under the guidance of CHED Director Isabel F. Inlayo, CODEB4A received the signal to once again establish its presence in the effort to maintain quality business education in Region IV-A, therefore, the 2nd CODEB4A Regional Conference was held on February 17-18,2006, at Phinma Training Center in Tagaytay City.
One major project that the Council institutionalized is the forging of linkages with international partner-universities, especially in the Southeast Asian region. Since 2008, CODEB officers and members have benchmarked with these educational institutions as follows:
2008 - Mahidol University and Assumption University, Bangkok, Thailand
2009 - National University of Singapore, Singapore
2010 - Taylor’s University and Monash University, Selangor, Malaysia
2011 - Naresuan University Bangkok Campus, Bangkok, Thailand
2012 - University of Phayao, Bangkok Campus, Dusit Thani College, Thailand
2013 - Saigon International University, Ho Chi Minh City, Vietnam
2014 - Binus University and Mercu Buana University, Jakarta Indonesia
2016 - Hanoi National Economics and FPT University, Hanoi, Vietnam
2017 - Battambang University, Battambang, Cambodia
University of Technology and Education, Ho Chi Minh City, Vietnam
Hong Bang International University, Ho Chi Minh City, Vietnam
2018 - Sunhak UP Graduate University, Gapyeong, South Korea
Sun Moon University, South Korea
Rangsit University, Pathum Thani, Thailand
University of Yangon, Yangon, Myanmar
2019 - Universiti Teknologi Malaysia
Universiti Utara Malaysia
Multimedia University
Kuala Lumpur and Cyberjaya, Malaysia
2024 - Saigon Business School
FPT University
Ho Chi Minh City, Vietnam
2025 - Rangsit University, Parthum Thani, Thailand
Thammasat University, Bangkok, Thailand
Over the years, the dynamism and responsiveness of CODEB have been reflected and made manifest in its choice and emphasis of conference themes. Listed below are the conference themes during annual conferences of the association:
Theme Venue Inclusive Dates
1st Annual 1st General Assembly of Tagaytay Country Hotel Feb. 28-March 1, 2002
Conference Deans and Business Tagaytay City
Educators in Region IV”
President: Dr. Victor C. Manabat
2nd Annual “Curricular Innovations Phinma Training Center Feb. 17-18,2006
Conference in a Rapidly Changing Tagaytay City
Globalized Business
Education”
President: Dr. Amado L. Magsino
3rd Annual “Good Governance though Batis Aramin Resort Feb.16-17,2007
Conference Values Reengineering and Hotel
in Business Education” Lucban, Quezon
President: Dr. Amado L. Magsino
4th Annual “Effective Instruction Lima City Hotel Feb. 28-29, 2008
Conference towards Quality Malvar, Batangas
Education”
President: Dr. Amado L. Magsino
5th Annual “Doing Good & Doing Well Queen Margaret Hotel Feb. 27-28, 2009
Conference in Business: Going Beyond Lucena City
The Bottom Line”
President: Dean Paz Bobadilla
6th Annual “Cross-Border Education Galilee Place Feb. 25-26, 2010
Conference Education in Business: Mataas na Kahoy
Benefits, Challenges and Batangas
Opportunities”
President: Dr. Dante O. Lubis
7th Annual “Promoting Excellence in Cloud 9 Sports and Leisure Feb. 24-25, 2011
Conference in the Academe Through Club, Antipolo City
Collaborative Efforts”
President: Dr. Hermogenes B. Panganiban
8th Annual “Teaching and Managing Splash Mountain February 2-3, 2012
Conference Business Education: A Resort Hotel
Call For Striking the Los Banos, Laguna
Balance”
President: Dean Lito Blanche
9th Annual “Environment-friendly Lima Park Hotel Feb 28-March 1, 2013
Conference Business Educators: Malvar, Batangas
Marching with Allies in
the Region”
President: Dr. Maribeth G. Buenviaje
10th Annual “Quality Business Hotel Dominique February 27-28, 2014
Conference Education Towards Tagaytay City
ASEAN Integration”
President: VP Maria Teresa O. Pilapil
11th Annual “Humanizing Business
Conference Education in Cross-Cultural Hotel Dominique March 5-6, 2015
ASEAN Environment” Tagaytay City
President: Dr. Evangeline T. Pasion
12th Annual “The 21st Century Cloud 9 Sports and March 3-4, 2016
Conference Business Education Leisure Club
in an ASEAN Context” Antipolo City
President: Pres. Antonio R. Pantisma
13th Annual “The 21st Century Splash Mountain March 2-3, 2017
Conference Business Educator: Resort Hotel
Creative, Innovative, Los Banos, Laguna
Change Advocate”
President: Dr. Ramon E. Woo, Jr.
14th Annual “Post K-12 Business Baguio Crown Legacy March 8-9, 2018
Conference Business Education” Hotel, Baguio City
President: Dr. Venus G. Agustin
15th Annual “Fostering Coopetition in Business Royce Hotel March 14-15, 2019
Conference Education Towards ASEAN. Clark Freeport Zone
Competitiveness’ Angeles City
President: Dr. Lalaine V. Manalo
16th Annual “Enhancing the Eight Intelligence via Zoom March 26-27,2020
Conference Skills: A New Paradigm in
Business Education”
President: Dr. Arnel Pedro V. Rodelas
17th Annual “Responsive Business Programs in Villa Caceres Hotel. March 21-22,2022
Conference the New Normal: Needs, Naga City
Transformations and Experiences”
President: Dr.Arnel Pedro V. Rodelas
18th Annual “Internationalization and Digitization in Xenia Hotel February 23-24,2023
Conference Business Education: Getting Ready Clarkfield, Angeles
for the Industrial Revolution 5.0” City
President Dr. Arnel Pedro V. Rodelas
19th Annual “Transformational Dynamics and
Conference Sustainability in Business Education” Ion Hotel March 14-15, 2024
President: Atty. Zosimo Maglangit, Jr. Baguio City
20th Annual “Sustainability Enriching Business Hotel Dominiques February 27-28,2025
Conference Education: Fostering Social Tagaytay City
Responsibility”
President: Dr. Rogel L. Limpiada
Other projects that it has made as permanent fixtures of the association are the conduct of the well-attended student summit and the provincial faculty development seminars. The first of these summits was held at De La Salle Lipa (2007), then at the Pamantasan ng Cabuyao (2008), Lipa City Colleges (2009), the Lyceum of the Philippines University–Batangas (2010), Tolentino Sports Center,Tagaytay City (2011), Batangas Provincial Sports Complex,Batangas City (2012) General Trias Cultural and Convention Center (2013), Letran Calamba (2014), Manuel S. Enverga University (2015), Alonte Sports Center (2016), Quezon Convention Center, (2017), Alonte Sports Arena (2018), Quezon Convention Center (2019). On the other hand, the Council has had intensive, province-wide seminars on very relevant topics in the various fields of interest in Management, latest of which are faculty seminar on Research Capability Enhancement and faculty training on Business Analytics with Dr. Jesus P. Briones and Dr. Flormando P. Baldovino as facilitators, respectively.
Dr. Venus G. Agustin, the president of the International Peace Leadership College took the leadership of CODEB4A during AY 2018-2019. One of his notable accomplishments was that he led the group of Business educators for an international benchmarking outside ASEAN. It was in South Korea, visiting two prominent universities, the Sun Moon University and HJ Graduate School University. Around seven CODEB4A member schools signed up MOU with Sun Moon University.
In AY 2019-2020, the President of the Council was Dr. Lalaine V. Manalo, Senior Vice President for Academics of FAITH Colleges. Among the activities undertaken in her incumbency: academic alliance meeting with Rangsit University, Pathum Thani, Thailand, crossing the border of Myanmar to visit University of Yangon; 12th student summit attended by no less than 4,500 students from all over CALABARZON; workshop on website development, revision of the constitution and by-laws; and faculty development seminars. CODEB4A went out of the region for its 15th Annual Conference (ASEAN) on May 14-15, 2019 at Royce Hotel in Clark Freeport, Angeles City.
Dr. Arnel Pedro V. Rodelas, the President of Eastern Quezon College in Gumaca, Quezon was the longest serving president of CODEB4A. A series of student and faculty development activities had been undertaken under his leadership. Business Student Summit was held at Quezon Convention Center which was attended by over sixty (60) private and public colleges and universities within and outside the region, while a successful Research Enhancement Capability Seminar-Workshop was participated in by over fifty (50) faculty members of which a Part 2 was conducted the following year. Likewise, a faculty training on Business Analytics Series 4 & 5 was set as a back-to-back activity with research seminar-workshop 2. The officers also organized a seminar-workshop on culture building which aims to strengthen the tie and cultivate leadership dynamics in harmonizing efforts towards realization of goals of the Council and a workshop on the development of Manual of Operations was also drafted by the Committee which will serve as a guide for officers and members. Moreover, series of webinar on various topics on advancing business education in the new landscape and the 17th Annual Conference were conducted during pandemic. The first face to face activity held last school year was a back to back faculty training in. Research and Business Analytics. The 18th Annual Conference was a face to face event on “Internationalization and Digitization in Business Education: Getting Ready for Industrial Revolution 5.0 held on February 23-24 at Xenia Hotel, Clarkfield, Pampanga, participated by business educators from the different regions including Visayas and Mindanao.
Atty. Zosimo Maglangit, Jr., the president of International Peace Leadership College took over as president of CODEB4A in 2024. His leadership kicked off with a strategic planning workshop on June 28, 2024 at Hotel Dominic, City of Tagaytay. The induction of new set of officers and turnover ceremony was held the following day, June 29, 2024 at the CHED 4A Regional Office in Lipa City, Province of Batangas with no less than CHEDRO4A Director, Dr. Virginia D. Akiate as the Inducting Officer.
Higher education institutions in Region 4A, particularly Business Schools believe that cooperation is needed to overcome the challenges that might surface year after year. CODEB4A as a professional organization serves as the link between HEIs and the Commission on Higher Education. To maintain a harmonious relationship with CHED and to be updated on its latest issuances, programs and projects, CODEB4A institutionalized the conduct of General Assembly every year. The General Assembly of HEIs from Batangas, Cavite and Laguna was held at CHEDRO IV-A on September 1,2023. Meanwhile, the CODEB4A General Assembly for Quezon and Rizal Clusters was held at Southern Luzon State University on September 15, 2023.
Continuous development of administrators and business educators in Region 4A is a primary advocacy and concern of CODEB4A. Through the conduct of seminars, webinars, and other form of formal and non-formal trainings, CODEB4A was able to help, assist and equip Deans and Faculty Members with additional knowledge, skills, values and attitude to advance business education in the region and the country as well. In this regard, the organization initiated two faculty trainings on Business Analytics (BANA). The first cohort of trainees are for BANA Series 1 and 2 which was held on October 25-27, 2023 at Hotel Dominic, City of Tagaytay. Using the same venue, another cohort of trainees were trained for BANA Series 3, 4 and 5 on January 11-13, 2024. The said trainings aimed to equip faculty members who are handling and will handle additional courses for schools which are offering Business Analytics track in their curriculum as articulated in CMO No. 11, series of 2013. The training facilitator for the entire series 1-5 is Dr. Flormando P. Baldovino, Executive Director of CODEB4A and currently Dean, College of Business and Accountancy, Manuel S. Enverga University Foundation, Inc.
It is the tradition of the Council to do international benchmarking and academic alliance with universities locally and abroad. Last January 28-31, 2024, a group of business educators from CODEB4A visited two prominent universities in Ho Chi Minh City, Vietnam for benchmarking and academic alliance meeting. These universities are Saigon Business School and FPT University. On the other hand, the Council has undertaken local benchmarking in Cebu City last February 11-13, 2024. The universities that were visited include University of Cebu and University of the Visayas.
The 20th CODEB4A Annual Conference was a landmark event in the history of business education, marking two decades of dedication to fostering social responsibility and sustainable business practices. Held on March 27-28, 2025, the conference brought together esteemed educators, business leaders, and experts to share knowledge, experiences, and best practices in business education.
The conference theme, "Sustainably Enriching Business Education: Fostering Social Responsibility," resonated deeply with the attendees, who explored ways to integrate social responsibility into business education. The two-day event featured keynote addresses, plenary speeches, paper presentations, and poster sessions, providing a platform for participants to engage in meaningful discussions and networking.
Under the leadership of Dr. Limpiada, the 17th CODEB4A Business Students' Summit was a pivotal event that brought together business students, educators, and industry experts to explore the future of work, innovation, and entrepreneurship. Held on May 2, 2025, at the San Pablo City Convention Center, the summit provided a platform for participants to engage in meaningful discussions, share knowledge, and gain insights from renowned speakers.
The theme "Building Dynamic Careers: Innovation, Entrepreneurship, and Future of Work" resonated deeply with the attendees, who were eager to learn about the latest trends and developments in the business world. The summit featured a diverse range of speakers.
The Council of Deans and Educators of Business in Region IV (CODEB4A) has come a long way since its establishment in 2002. Through its dedication to promoting excellence in business education, the organization has made a lasting impact on the region. As CODEB4A continues to evolve and adapt to the changing landscape of business education, it remains committed to its mission of fostering collaboration, innovation, and excellence among its members.
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